IDEO Deep Dive

       “Deep Dive” is an episode of NBC's “Nightline”. In this episode, designers of popular company IDEO go through the process of redesigning a shopping cart. This video is important because it gives insight in the life of a design firm and the methods used toward bettering a common object in everyday life.

       The firm likes to build and bring out creative genius through freedom of expression, which can easily be seen in this episode. Designers go through such wacky antics as hanging their bikes to the ceiling to conserve space and customizing their cubicles to reflect each designer's individual interests. The manager believes that the company shouldn't be too serious about their work, saying that the lighthearted atmosphere of the workplace allows each worker to be more open to ideas and creative thinking.

       This video is important because it details how design is an important thing and it shouldn't be refrained. Things are constantly changing, therefore it is important to keep an open-mind to keep up with the demands and needs of the world.